Living sector investment specialist Alvesta Living Group has strengthened its senior team with the appointment of Lisa Plant as Head of Marketing.
Lisa brings considerable experience of marketing across the residential real estate sector, having previously been Head of Marketing at St George Plc – part of Berkeley Group Plc – and held senior marketing roles in both the UK and Middle East.
In her new role, Lisa will be overseeing all aspects of marketing activity for Alvesta Living Group, including its investment and asset management platform Alvesta Investment Management and Ascend, the Group’s leasing and property management arm.
Alvesta Living Group is a vertically-integrated living real estate investment and management platform that holds a unique, full-service market position and unrivalled track record. It has created six institutional single-family rental platforms – successfully disposing of three in benchmark transactions – and deployed more than £1 billion in acquiring over 5,000 homes. Ascend holds management mandates with leading institutional investors and oversees around two thirds of the entire UK SFR asset class, alongside wider living sector instructions.
Paul Stockwell, Chief Executive Officer of Alvesta Living Group, said: “Lisa brings a wealth of marketing expertise to the team at what is an exciting time for Alvesta Living Group. We are moving quickly to take advantage of the considerable opportunities across the UK living sectors, and Lisa’s capabilities will be crucial as we seek to capitalise on this growing sector and build platforms that provide the high-quality homes that residents need.”
